The Golden Matrix Group Is Seeking To Expand Into Latin America: It Has Applied For A Gaming License In Mexico.

The Golden Matrix Group is a Las Vegas-based company with a reputation as an established gaming technology company that develops scalable/configurable white-label social platforms for non-US clients primarily.

At the beginning of March, a press release announcing the Golden Matrix’s application for a Mexican gambling license was distributed to gaming publications such as ours. If their application is authorized, it is anticipated that they will begin offering interactive gaming services to residents of the US neighbor to the south. This will be accompanied by the introduction of their RKings tournament platform in Mexico.

The venture represents Golden Matrix’s first potential RKings expansion outside of Ireland and the United Kingdom. Mark Weir and Paul Hardman founded RKings in 2018. RKings is an online lottery-style reward competition that was founded and is still operated in Northern Ireland. It provides customers with both free and paid entry options for prize draws that award various consumer goods. Entrants can compete for prizes such as tech gadgets, luxury vacations, and prestige automobiles by using their desktop computers or mobile phones.



Brian Goodman asserts that due to Golden Matrix’s 80% acquisition of the RKings platform at the beginning of the current fiscal year, the company has achieved record-breaking revenue, with RKings playing a significant role in this achievement. Now, it is anticipated that if the Gold Matrix Group is able to establish a foothold in the Mexican market, it will be able to expand into other Latin American countries, thereby substantially enhancing its reputation.


Summary Of The Golden Matrix

The Golden Matrix Group is a leading provider of white label and comprehensive gaming solutions, as stated previously. It collaborates closely with six hundred operators and provides services for games of chance to over six million customers through thirty partnerships.


Its GM-X platform gives operators access to ten thousand titles from twenty-five casino software providers. Considered by many to be the industry standard. Golden Matrix collaborates with industry titans such as Microgaming, Play’n Go, NetEnt, Pragmatic Play, Playtech, and Evolution.


Platform for Online Gambling by GMG

The GM-X Direct Integration System is an aggregation software that enables clients to rapidly enter new regulated markets and provide country-specific content to customers in that region. The GM-X White Label Solution provides gambling products, accounting, licensing, and management support, making it easy for anyone to launch an online casino.


The Turnkey Solution version of the GM-X systems is a comprehensive suite of tools for administering a gaming website and is the superior option for businesses that wish to personalize every facet of their online casino and manage its daily operations.


Currently, the Golden Matrix Group is primarily interested in serving participants from the Asia-Pacific region. It intends to expand globally.


Analysis of the Latin American Gambling Market

Latin America is a region of the Americas comprised predominantly of nations where Romance languages are spoken. This market has not traditionally been a hotbed for the online gaming industry due to the fact that many of its territories have stringent anti-gambling regulations. Over the past decade, however, things have changed. Now, VIXIO GamblingCompliance projects that by 2025, Latin American online gambling revenues will reach $2.6 billion annually. This would be a threefold increase from the projected figure for 2022.


Recently, provinces in Brazil, Chile, Panama, Colombia, and Argentina have implemented regulatory adjustments in this sector.


Notable Gambling Market in Mexico Alfredo Lazcano, a Mexican gaming attorney, believes that the country’s interactive gaming market could double in size if the government modernizes its wagering laws.


Lazcano cites statistics indicating that the Mexican market is currently worth approximately $450 million and is expanding by approximately 25% annually. However, only $50 million of these revenues come from licensed operators.


Foreigners may find the internet segment of the Mexican gambling industry to be somewhat perplexing, as it is not incredibly plainly regulated. However, it permits foreign entities to partner with locally licensed wagering operations.


Final Remarks

The Golden Matrix Group’s expansion into Mexico could be a momentous event for both the company and the Mexican gaming market.


If its license is approved, other well-known international brands will likely attempt to enter the North American market.

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